Schmitz Foam Part Time Marketing in Coldwater, Michigan

OBJECTIVES liemCreate awareness of the company and the ProPlay brand among U.S. target markets via media coverage/em/li liemBuild credibility via thought leadership/em/li liemGenerate sales leads via a comprehensive, targeted email marketing program, and s/ememupport sales team with high-quality, targeted sales materials/em/li /ul ACTIVITIES TO ACHIEVE OBJECTIVES Public Relations liIdentify highest-priority target markets (sports design, recreation and stadium architects; turf installers.)/li liIdentify media outlets that reach each market (consumer and trades)/li liDevelop media kit containing executive bios, fact sheets, company history, etc./li liPress releases, as appropriate. The factory opening will warrant a press release as well as personal media invitations to the opening/ribbon cutting. Other angles will be explored for more extensive coverage (i.e., environment.)/li liSeek independent medical expert to provide endorsement based on productrsquo;s ability to prevent concussions. Request expert(s) study the product for objective review. Assuming favorable feedback, use expert opinions in public relations and marketing./li liDirect media pitching: Individualized pitches to key media outlets as appropriate for the news angle. Also pursue media coverage in conjunction with trade shows and other events./li liTestimonials: Obtain testimonials from U.S. customers whenever possible. Use on website, in media materials, as case studies, in marketing materials, etc. Arrange to obtain photos of U.S. installations whenever possibly, i.e., completed football stadiums, soccer fields, etc./li liThought leadership*: Place guest posts/columns (that we ghostwrite) in targeted websites/blogsrint outlets./li liAssist with website content to assure appropriate U.S. focus, including photo recommendations (emphasizing U.S. football, for example.)/li liTimeline: The majority of activities would take place now through three months after factory opening./li /ul Social Media liNot recommended as a big point of emphasis due to lack of measurable ROI, but having a Twitter account (one account only) is recommended./li liCan establish a Twitter presence and tweet regularly to generate target-market followers./li liAlso can use Twitter to connect with media outlets./li /ul Email Marketing liDevelop U.S. email marketing program for the U.S., including monthly email newsletters with U.S.-focused content customized for each target audience and/or product group./li liInclude Calls to Action (CTAs) to enhance conversion from recipients to actual leads./li liBuild and maintain U.S. opt-in email lists (recipient has consented to receive the communication.)/li liExplore developing relationships with relevant trade associations for use of email lists, partnered newsletter distribution, newsletter article placement, etc./li /ul Sales Materials liSales kits sell sheets (one-page ldquo;brochurerdquo; with different versions based on audience): Designed to match other branding (colors, font, etc.)/li liCase studies (different versions based on audience): Designed to match other branding/li liTrade show materials (customized handouts, display materials, etc.)/li /ul