Carolinas Healthcare System Strategic Marketing Associate II - Corporate Communications, Marketing and Outreach in Charlotte, North Carolina

Strategic Marketing Associate II - Corporate Communications, Marketing and Outreach

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Date: Aug 16, 2017

Location: Charlotte, NC, US

Company: Carolinas HealthCare System

Job Req ID: 136894

Position Number: 00147357

Employment Type: Full Time

Shift: Variable/On Call

Shift Details:

Standard Hours: 40.00

Department Name: Integrated & Digital Marketing

Location: CHS Corporate Operations

Location Details:

Job Summary

The Marketing Associate II position is responsible for helping with the strategic development and execution of marketing initiatives and activities that build brand awareness and drive growth among consumers and teammates with targeted emphasis on the strategic goals and priorities of the Continuing Care service line.

Essential Functions

• Serves as a primary representative for Carolinas HealthCare System and for the Corporate Communications, Marketing & Outreach team helping coordinate and execute service line initiatives and provides excellent customer service in all interactions

• Collaborates with the Director(s) and other department leadership; starts developing annual plans and programs that effectively integrate with Corporate Communications, Marketing & Outreach strategies and that are measurable in design and execution (including internal/external analysis, goals, strategies, tactics, budget and metrics).

• Communicates with department teammates and supervisor on a daily basis and serves as a peer leader in managing projects.

• Able to work independently and efficiently to balance multiple tasks at one time in a fast paced environment.

• Begins to identify trends affecting projects and Carolinas HealthCare System; shows interest in healthcare competitive/marketplace dynamics. Understands component tasks and their relationship to the broader focus of the project; begins to lead initiatives

• Interfaces with departments across the organization, with senior staff and with other critical functions staff as needed and as appropriate on issues and matters related to the goals and priorities of the organization.

• Asks questions during project to gain understanding of decision-making process.

• Selects from among multiple data sources those which link to desired project outcomes.

• Prepares narrative explanations of analyses as appropriate and contributes to project final deliverables. Provides regular progress updates and suggests potential solutions to project barriers.

• Demonstrates a team player attitude and a positive approach to maintain collaboration across all work units within the department. Shares information and skills with other associates.

• Takes advantage of opportunities for self-improvement; contributes to annual goals and professional development plan.

• Demonstrates corporate values of Caring, Commitment, Teamwork & Excellence.

• Enforces and manages the organization’s brand identity and adheres to brand guidelines.

Physical Requirements

Works primarily in office environment (primarily in Charlotte with occasional travel to various Continuing Care locations). Occasional evening and weekend work. Position requires walking around campus and/or other facilities. Must be able to drive and have access/use of a personal vehicle. Requires reading materials, speaking clearly on the telephone, and operating computer keyboard. Occasional lifting of documents or supplies.

Educational Experience

Bachelor's degree in a related field such as public relations, communications, journalism or business required. Master's degree preferred. Minimum 3 years experience required. Must be able to work quickly under tight deadlines and manage multiple projects at once. Excellent written and verbal skills required. Ability to set clear goals and execute projects from start to finish.

At Carolinas HealthCare System, our patients, communities and teammates are at the center of everything we do. Our commitment to diversity and inclusion allows us to deliver care that is superior in quality and compassion across our network of more than 900 care locations.

As a leading, innovative health system, we promote an environment where differences are valued and integrated into our workforce. Our culture of inclusion and cultural competence allows us to achieve our goals and deliver the best possible experience to patients and the communities we serve.

Posting Notes: Not Applicable

Carolinas HealthCare System is an EOE/AA Employer