Forrester Sr Marketing Data Analyst in Cambridge, Massachusetts
Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.
About This Role:
Forrester is looking for a data analyst to help stand up and execute a portfolio of financial, customer, and campaign analytics to drive growth and improve operations. You will use a range of data and business analytic approaches and tools to federate and work with data from a range of different sources, apply different data analytic methods, and apply different business analytic approaches to drive insights and value from data. You will work with great people on hard and important problems to help drive our business forward. You will take a great step in building your career.
Extract, transform, and analyze data through the application of standard SQL queries and analytical techniques.
Execute different data analytics (joins, audits, correlation, etc.) to ensure the completeness, quality, and consistency of data used for analytics across systems.
Participate in efforts to ensure that data quality targets are met by identifying root causes of errors and potential solutions.
Help develop and execute different analytic and data mining techniques (pattern development, cohort/persona development, trending, predictive, etc.) to create insights and value from the data.
Use different analytic techniques and tools including R, Tableau, Lavastorm, and SQL queries.
Develop visual outputs via R, Tableau, and Excel.
Participate in analytic planning discussions to consider different analytic methods to continue to derive value from data.
Project manage analytic efforts to ensure predictable, well-paced, and timely completion of persistent analytics and ad hoc projects.
Bachelor's degree in a quantitative field such as analytical marketing, business, computer science, economics, finance, information systems, mathematics, statistics, or a related field.
One to three years of relevant work is preferred.
Understanding of relational databases and data management is a must.
Experience building SQL queries.
Knowledge of data mining techniques and statistical modeling preferred.
Experience with reporting and data analysis, including data aggregation and normalization.
Ability to think outside the box and understand the big-picture thought process.
Good time management, multitasking, and written and verbal communications skills are required.
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Posting Title: Sr Marketing Data Analyst