Abbott Area Market Insights Manager in Bogota, Colombia
Core Job Responsibilities
Develop base brand messaging that is consistent with global brand strategy : Adapt the Global consumer segmentation & architecture for Adult and Pediatric nutrition to the Latin America markets working closely with Marketing and R&D. Develop insights and testing methods that lead to strong base brand messaging in key markets.
Plot a road-map for growth for Adult and Pediatric nutrition growth identifying business drivers and opportunities and challenges in the consumer and market landscape
Developing appropriate testing methods to validate the strength of the innovation pipeline and propositions – this would include putting clear testing and analysis plans on concepts, advertising testing and other communication elements and assessing size of prize of our propositions.
Develop strong brand tracking and market sensing plans : advertising effectiveness, equity and holistic proposition ( pricing, packaging, concept, product use, etc).
Design a Marketing ROI improvement plan for key brands : Leveraging different MROI tools to assess the effectiveness of investment and make choices.
No direct reports. Management of external vendor suppliers.
Position Accountability / Scope
-Individual contributor covering all products in Latin America area. Manage projects within allocated budget amounts.
-Regular contact with directors and manager level within Abbott Nutrition marketing and marketing insights.
-External vendor relationship management.
-Bachelors degree , MBA preferred
Minimum Experience/Training Required
6+ years experience in FMCG marketing / insights function, management consulting or research agency
Knowledge of primary research tools, e.g. segmentation, brand equity health check
Expertise in consumer research design ( qualitative and quantitative), primary research analysis, modeling, secondary research & bringing knowledge to life
Preferably from México, Colombia or USA-Chicago Area
English Fluency required. Spanish Fluency Desired.
Market Development and Research
ANI International Nutrition
Mexico > Mexico City : Building A
Colombia > Bogota : Building A, United States > Abbott Park : AP06C Floor-5
Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Keyboard use (greater or equal to 50% of the workday)
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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