Cigna Senior Marketing Strategist - U.S. National Accounts in Bloomfield, Connecticut
The National Accounts landscape, focused on large, multi-state U.S. employers, is complex, competitive and challenging, with heavy consultant influence and sophisticated decision makers. National Account clients are often the pioneers in testing new benefits solutions and expect innovation in addition to effective cost management from their benefits carriers. The marketing team is continually challenged to identify ways to differentiate Cigna and provide B2B and B2B2C programs that effectively arm the Sales team for success.
As a member of the National Accounts Strategy and Marketing team, this position is responsible for several key components of our sales success, including: 1) leading the finalist marketing process focused on winning or retaining business at the finalist stage in the Sales process; 2) identifying and directing Insights initiatives including understanding the competitive/external landscape and applying Marketing Insights in support of National Accounts B2B strategy and marketing programs; and 3) leading or providing support to other National marketing initiatives including the Enterprise Strategy process, marketing plan development and other ad hoc initiatives. The person in this position enjoys working in a dynamic environment, is forward thinking, adept at problem solving, a strong collaborator, consults with Sales to address business challenges and effectively engages partners across many enterprise functions including Marketing/Service Ops, Sales Effectiveness, Product and TH&N.
The impact of this position is in providing and supporting the aforementioned marketing programs that help National Accounts achieve and exceed its business plan results including new sales, persistency and expanding existing relationships with additional products and solutions.
•Lead the finalist marketing process including assessment, management and metrics:
–Overall prioritization and management of projects and Salesforce.com intake tool
–Lead strategy sessions with Sales and other constituents to identify business objectives and challenges
–Write creative briefs for strategic opportunities
–Engage and manage Creative Services, work with designers/copywriters/other team members to ensure concepts and final execution align with quality expectations and objectives.
–Secure final sign-off from Sales team.
–Manage centralized SharePoint database of finalist marketing assets for sales and account team use.
–Proactively identify gaps and create additional finalist materials throughout the year that supplement the annual market message development process.
–Mentor team member supporting the process
•Serve as Marketing key point-of-contact on industry and marketplace trends and competitive insights for National Accounts, identify and recommend research and insights activities based on National Accounts business objectives and requirements.
•Lead projects on behalf of National Accounts in partnership with Marketing Insights, TH&N Insights and Product leveraging existing internal and external studies, root cause analyses, and field quantitative and qualitative surveys. Key research initiatives may include Win/Loss Audit, External Perceptions research, Value Prop research and Client Segmentation.
–Consult with National Accounts to understand pipeline activity and trigger Win/Loss audits with prospects/clients.
–Manage the dissemination of Win/Loss Audits to Sales leadership.
–Conduct analysis of Win/Loss audits to identify trends and improvement opportunities.
•Participate in development of key marketing programs including the annual sales market message by applying insights/competitive knowledge during content development, enabling Sales to differentiate and successfully position Cigna.
–Ensure that relevant competitor information is captured in internal talking points.
•Manage the National business intelligence section on the National marketing C-KIT page to ensure content is timely, meaningful, relevant and easy to use.
•Present during National Accounts training calls and Market Lead/team meetings as appropriate.
•Participate as a member of the marketing team on additional initiatives that support National Account client acquisition and retention. Independently lead complex projects to drive client acquisition and retention initiatives within budget and often with short turnaround times.
US Candidates Only : Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status. If you require a special accommodation, please visit our Careers website or contact us atSeeYourself@cigna.com.
Qualifications and Skills:
•Bachelor’s degree in Marketing, Communications or equivalent field or work experience.
•8-10 years’ experience in marketing or sales/sales support preferably in healthcare.
•Experience managing multiple priorities and executing projects within strict timelines, budgets and quality standards.
•Ability to facilitate and lead cross-functional teams, and successfully navigate across the enterprise.
•Ability to process information from disparate internal and external sources into big picture strategies and foresights.
•Ability to develop executive level presentations and support delivery of concepts and messaging, including providing consultation with senior and experienced field team members.
•Familiarity with Cigna's business, products and services.
•Highly developed analytical, communications, and influence skills.
•Strong communication/superior verbal and written skills.
•Team player with proven ability to manage relationships within a matrix organization.
Primary Location: Bloomfield-Connecticut
Other Locations: United States
Work Locations: 900 Cottage Grove Road Wilde Bloomfield 06152
Job: Marketing--Prod Dev/Management
Employee Status: Individual Contributor
Job Type: Full-time
Job Level: Day Job
Job Posting: Jun 19, 2017, 3:21:08 PM