Sr. Manager, Kindle Social/IP Marketing in Beijing, China

Amazon opened its virtual doors in 1995 and strives to be the world’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Amazon has developed a number of innovative and fast-growing digital and mobile businesses including Amazon Kindle, Amazon MP3 and Cloud Player, Amazon Instant Video, Amazon Mobile shopping, and the Amazon Appstore for Android.

Want to work in one of the fastest growing and most innovative businesses at Amazon? Interested in working in a high impact role? Come and join our Digital team and help define the course of a revolutionary reading device. Our digital products wirelessly downloads books, magazines, newspapers, and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper.

The marketing team at Amazon is looking for an innovative, hands-on, and customer-obsessed Senior Marketing Manager for our Kindle business. This position will help define and lead Social/IP marketing initiatives for Amazon’s #1 bestselling product of all time. The position is based in Beijing.

This is a rare opportunity for a talented marketing professional to lead the charge for a leading and revolutionary consumer electronics product. Your focus will be to create and analyze in-country Social/IP marketing strategies, build proper marketing channel mix, work with other marketing functions to drive demand and build brand. You will be responsible for managing marketing agencies and other partners in order to achieve marketing goals. You will work closely with global & local marketing teams and sales team, participate in creative development efforts, establish and implement Social and IP marketing programs, create rigorous analytical processes, and produce cost-effective marketing activities. The successful candidate will draw upon your finely tuned project management experience to ensure we’re on time and on budget. You will also ideate, propose, and execute successful cost efficient and innovative projects that drive word of mouth and new fans.

As a Sr. Marketing Manager in Kindle, you will lead and drive marketing strategies, requiring you to:

  • Understand the business strategy to identify Social and IP marketing principles

  • Work with senior management and agencies to produce impactful and cost-effective marketing campaign strategies

  • Determine most effective channel mix

  • Influence and drive other teams as necessary to drive demand and build brand

  • Manage budgets and timelines

  • Monitor and analyze key marketing metrics. quality, and campaign performance

  • Interface with Amazon retail/sales teams to evaluate incremental or cooperative marketing opportunities

  • Act as the primary contact for Amazon’s Social/IP marketing agencies

  • Demonstrate relevant professional experience in marketing strategy, management of the Social marketing programs

  • Show in-depth understanding of marketing principles

  • Exhibit solid industry knowledge and contacts

  • 8+ years of relevant marketing team management experience with a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products

  • A bachelor's degree is required

  • In-depth knowledge and experience with Chinese consumer trends

  • In-depth knowledge and experience with Social/Digital marketing

  • Experience leading the creative and media planning/buying process

  • Fluency in English. Fluency in Chinese

  • M.B.A. is preferred

  • Strong knowledge of marketing research, tracking and reporting processes, techniques and technologies

  • Demonstrated negotiation skills

  • Ability to juggle multiple priorities and excel in a lean work environment

  • Self-motivated and comfortable working independently with minimal supervision

  • Strong track record of consumer marketing success in China Markets

AMZR Req ID: 564514

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