Telus Marketing Manager, TV Content Engagement and Value Delivery in BC, Canada

Role Overview:

Marketing Manager, TV Content Engagement and Value Delivery is an exciting opportunity within the Consumer Home Solutions Marketing team to drive engagement with our product and services.

The Team:The Home Solutions Customer Retention Marketing team (part of Customer Lifecycle Marketing team within Home Solutions Marketing) is a fast-paced, dynamic, and collaborative team responsible for managing churn, defining and executing retention strategies, managing COR, improving engagement with our products and services, and rewarding customer loyalty. We lead strategic programs to build world class customer value & engagement.

The Role:We are looking for an energetic, motivated individual who can drive a highly visible program. If you have strong strategic & analytic skills, project management and business planning, this could be the right opportunity for you. Our ideal candidate will also demonstrate a strong grasp of the competitive environment and customer base dynamics.

What YOU get to do:

  • Develop holistic plan to drive customer engagement with our wireline products and services

  • Analyze existing performance and identify opportunities for improvement and optimization

  • Collaborate across Home Solutions Marketing & Brand and Experience teams to develop annual and quarterly strategy to align with Customer Marketing objectives

  • Leverage customer insights and customer base analysis to lead a ‘data-driven’ approach to opportunity identification

  • Develop detailed campaign strategy and delivery plan for hand-off to Brand and Experience teams for campaign realization and delivery

Business Unit Spotlight:

This is a transformational opportunity to work on TELUS’ #1 strategic investment; delivering a world-class customer experience by owning both the project intake, education and customer-experience oversight of residential and commercial PureFibre builds across B.C. and Alberta.

We are on a mission to ensure speed and capacity for generations to come, and to create the foundation for access to future solutions like the connected home, smart cities, and our TELUS Health applications. Our team works directly with the Executive Vice President, Broadband Networks, and senior leaders across the organization to enable innovation in the delivery of education, healthcare solutions and consumer & business products and services while putting Canadian communities at the forefront of the emerging digital economy.

Check it out on YouTube: https://www.youtube.com/watch?v=NNCuJ3Tw_0M

What YOU Bring:

  • Knowledge, Skills and Abilities:

o Demonstrated experience developing innovative programs based on customer insight and quantitative analysis to drive product engagement

o Experience using analytic tools (e.g. Excel, Tableau, etc.) and ability to provide frameworks for others to provide meaningful insight

o Background in consumer wireline products (IPTV, high-speed internet, home phone) will be considered an asset

o Strong quantitative analytics and problem solving skills including business case and financial assessment skills

o An entrepreneurial spirit which will drive passionate ownership, and responsibility for the business

o Experience facilitating cross functional teams

o Ability to coordinate multiple projects and initiatives in the portfolio and work within an environment of rapid change

o Excellent relationship management and collaboration skills including the ability to collaborate effectively in situations without formal influence & across geographies

o Continuous improvement mentality - challenging the status quo

o Strong presentation and communication skills (with experience interacting with senior leaders in a large organization)

o Strong bias to action with the ability to work independently to produce the required results

  • Education/Special Certification:

o Bachelor of Commerce or similar post-secondary degree with a business/marketing emphasis

  • Years of Experience:

o Minimum 2-3 years of experience in marketing, marketing analytics, customer base management, and/or a strategic planning role, preferably in the telecommunications industry

What YOU Get:

  • Great pay,**profit sharing bonus, stock purchase plan, dedication to team engagement; career development and after-hour educational assistance, flexible benefit plan with many innovative options and programs, DC Pension, flexible work styles, and more!

  • Estimated total annual compensation? Some sites include salary details, some don’t: TELUS Customers are our candidates

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn’t matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS,youcreate future friendly® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Title: Marketing Manager, TV Content Engagement and Value Delivery

Location: CAN-BC-Vancouver

Requisition ID: MAR04208-17

Other Locations: CA-AB-Calgary