Facebook Head of Marketing Science SMB, Americas in Austin, Texas
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
The Facebook platform offers marketers limitless opportunities to reach consumers. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct analytical work and marketing research to become a better marketer in the new mobile world. This role will be part of the Marketing Science Team focused on supporting our sales teams with helping clients understand their consumers on Facebook and the effectiveness of their ad spend. The person in this role will build and lead a team of consultative experts tasked with supporting and advising internal and external stakeholders on measurement strategy and design. They will provide guidance to the team members and manage overall service model and key sales relationships for the market they support. They will also be responsible for working directly with our sales and product marketing teams to identify and execute proactive scalable programs in market that lead to growth of our advertisers' businesses while continuing to manage against inbound demand for support. This individual will be a key partner and strategic leader for the market and work with global counterparts to share learning's and continue develop the function in scalable way globally.
The ideal candidate will have strong leadership, analytical and critical thinking skills and a passion for generating data-based insights experience working with research organizations. They will be excited by managing a team on data driven decisions & insights, and building a function that is intended to operate at scale vs. bespoke 1:1 executions for clients. They should have a talent for managing and motivating teams working across complex concepts and finding opportunities for people to grow while never losing sight of growing businesses. This role will challenge the candidate to not only provide strategic direction to the team/market on key measurement efforts, but also to develop a deep understanding into marketing best practices on the Facebook platforms.
This position is full-time and based in our Austin office.
Hire, mentor and manage a team of highly skilled experts in the space of advertising effectiveness and digital measurement, as necessary hire and manage managers
Execute against and continue to develop a service model that allows for supporting inbound demand from key sales partners while continuing to move the business forward with key proactive initiatives
Design and manage team against rigorous set of KPIs for measurable success of team initiatives, operating at scale
Provide overall strategic recommendations for product and solutions for the set of businesses supported (partnering closely with sales and product marketing leaders)
Engage in client conversations, presentations of results, and consult internally with the sales teams to ensure the right design and setup of measurement studies as necessary
Deliver training's/education for the sales teams through dedicated sessions and boot camps
Design and/or lead key proactive programs that will help grow our advertisers' businesses (in partnership with product marketing and sales teams)
Provide key strategic partnership and guidance to product and other cross-functional teams within Facebook
12+ years of relevant experience, media/marketing measurement or analytics experience and general love of data
7+ years of experience in building, managing and motivating teams in strategic support functions
Understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
Strategic leader with the ability to influence and partner with a variety of stakeholders across organizations
Statistical analysis experience, including but not limited to experimental design or advertising research
Experience inspiring action based on data-driven insights including influencing advertiser planning and buying and/or team behavior
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
Interpersonal skills and ability to communicate concepts to varying audiences
- Advanced degree in psychology, statistics, economics, behavioral or social science or a related quantitative field
Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at 1+650-308-7837.