Georgia Employer DIGITAL MARKETING DIRECTOR in Atlanta, Georgia
WHY IS OUR MARKETING TEAM THE NEXT STEP FOR YOU*Based in our new US headquarters in midtown Atlanta, our marketing department is full of creative individuals constantly looking for new and exciting ways to promote our brand and services. They work to educate internal and external customers on new offerings, upcoming events, awards, and the latest in payment trends. We are currently looking for an experienced Director of Digital Marketing to join our team.HOW WILL YOU ADD VALUE ON A DAY-TO-DAY BASIS*Reporting to the VP of Channel Marketing, the Director of Digital Marketing is responsible for helping Worldpay optimize its market potential by driving awareness and demand through digital channels. This candidate will lead a team tasked with demand generation and marketing funnel optimization. The ideal candidate has a proven track record of devising strategies and executing a wide range of digital tactics such as search engine optimization, social media, landing page conversion testing, retargeting, online advertising, and email marketing. The Director of Digital Marketing will also serve as liaison for the Worldpay US business collaborating closely with their digital counterparts in the Worldpay UK and Global eCommerce business lines.* Lead digital strategy and optimization of corporate website, including a team of digital professionals: SEM manager, SEO manager and web developer.* Work with digital, finance and pricing teams to optimize SEO/SEM campaigns, employing test and learn strategies to increase conversions at a lower cost per lead and cost per account.* Drive inbound leads, gain followers and present the company s solutions and experts in a positive light* Review new technologies and keep the company at the forefront of developments in digital marketing.We are leaders in modern money. Each and every time you use your debit card or credit card to pay for something, whether online or face-to-face, there s a good chance it happened because of us. On an annual basis our innovations, systems and technology enable billions of money transactions globally. Working with customers large and small, we help them to take your payments quickly, safely and reliably, allowing them to grow their businesses and making your life more convenient in the process. As a leader in global FinTech and the largest London IPO since 2011, this is a great time to join us in building for the next phase of the Worldpay journey.Worldpay is an Equal Opportunity Employer.Employer's Job# a0K58000007rZZmEAMPlease visit job URL for more information about this opening and to view EOE statement.